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no added sugar opens its debut store in Notting Hill

British childrenswear brand no added sugar is to open its debut store in Notting Hill next week, in a prime spot on Ledbury Road with over 1,000 square foot of retail space.

The new shop will stock the full no added sugar seasonal collections and accessories for girls and buys for the ages of 0 to 12 years. The much coveted Classic range of t-shirts will also be available, as will the Baby Classics range of playsuits, t-shirts and trousers.

no added sugar

The shop will also feature art installations and exhibitions by emerging young British creatives, which will provide an inspirational and ever-changing backdrop to the contemporary collections.

Founded in 2001 by Deborah Medhurst, no added sugar’s aim is to provide high quality, fashionable clothing for children – with an urban edge.

More details on no added sugar and its collections – which can also be bought online – as well as other stockists can be found on the website:

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