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Here is our guide to some of the best shops in the Notting Hill area.

Homewares/Home Design

Erno Deco Specialists in Vintage Furniture
328 Portobello Road, W10 5RU
Underground: Ladbroke Grove/Westbourne Park
Erno Deco has established a loyal following amongst the local residents of Notting Hill, Kensal Rise and Queens Park. As well as international interior designers and furniture dealers, the shop stocks a beautiful ever-changing selection of vintage 20th-century furniture and design, decorative and collectable objects of art, handmade textiles, rugs and cushions. A prop hire service is also available. To quote them, “Erno Deco specialises in wild, wonderful and eccentric interior design items, collected from around the globe. One-off decorative pieces, mixed with industrial and reclaimed furnishings make this an Aladdin’s cave for those in search of something a bit more lively and original than the High Street, at a fraction of the price. Make a stand, pre-used vintage furniture doesn’t cost the Earth, for you or the planet. Pop along on a market day, it’s a great day out too!” Open 10am till 6pm, Monday to Saturday.

Farrow & Ball
21/22 Chepstow Corner, W2 4XE
Tel: 020 7221 2328
Underground: Notting Hill Gate or Bayswater
The Notting Hill showroom, with a distinctive new look for Farrow & Ball, displays the entire Farrow & Ball colour palette in a full range of interior and exterior eco friendly paint finishes, alongside the complete collection of hand crafted wallpapers, over two floors.

Shopping in Notting Hill - Le Creuset, Ledbury Road

Le Creuset
54 Ledbury Road, W11 2AJ
Underground: Notting Hill Gate

Le Creuset is renowned the world over for its premium quality cookware including iconic, award-winning enamelled Cast Iron, 3-ply Stainless Steel and Toughened Non-Stick ranges plus oven-to-table Stoneware and professional kitchen and wine accessories collections. Come and visit the new Notting Hill store and meet Beverley and the team to discuss your cookware needs. Ask in-store about their wedding list service, offering 10% back on what your guests spend, for you to use in-store. They also offer free UK delivery on all purchases over £150.


The Notting Hill Bookshop
13 Blenheim Crescent, W11 2EE
Underground: Notting Hill Gate or Ladbroke Grove

This used to be the famous Travel Bookshop – on which the bookshop in the film Notting Hill (which Hugh Grant’s character owned) was based. As of 2011, it is sadly no more – although it is now a fine little general bookstore, and still well worth a visit. A commemorative plaque – to its predecessor – is displayed outside.


Couverture & The Garbstore
188 Kensington Park Road, W11 2ES
Underground: Ladbroke Grove

Couverture & The Garbstore is a creative concept store by Emily Dyson and Ian Paley conceived in 2008. Housed in a three-storey converted period townhouse as well as operating online, this Notting Hill style haven transports you through an eclectic edit of womenswear, menswear, accessories and homewares. Focusing on championing emerging and independent labels with a story to tell, the carefully curated collections perfectly embody the ‘shop independent’ philosophy that Couverture & The Garbstore stand by.

60-64 Ledbury Road, W11 2AJ and 85 Ledbury Road W11 2AG
Underground: Notting Hill Gate
Matches Fashion stores cater specifically to the unique style characteristics of their customer: each has its own fashion profile while at the same time a dip into each, results in sound knowledge of the season’s spectrum of trends. From the hand-sanded, parquet flooring of the Marylebone store to the elegant shop furniture in Richmond – also for sale to the right buyer – Matches upholds a dedication to creativity, personality and attention to detail as much to the advantage of the product it offers as to the customer buying it.

Shopping in Notting Hill - Matches Notting Hill

Promising a fashion education within the capital’s most elegant retail experience; every season sees the best designers in the world collaborate with Matches to create the most talked about fashion exclusives: Burberry Prorsum, YSL, Diane Von Furstenberg, Azzedine Alaia, Sophia Kokosalaki – the list is endless – it’s the first place to buy the key pieces every season as well as a guaranteed introduction to your favourite labels of the future, from Roksanda to Joanna Sykes. Online, the Matches experience is as unique and exhilarating as any of the stores: cutting-edge fashion literally at your fingertips with an unprecedented, personalised customer service promise. It’s also a good excuse to fill your house with our gorgeous marbled delivery boxes as the most stylish storage available. Enjoy.

Shopping in Notting Hill - Sub Couture

Sub Couture Notting Hill
204 Kensington Park Road
W11 1NR
Sub Couture is the most established women’s fashion boutique in Notting Hill stocking designer labels Patrizia Pepe, Twin-set, Hale bob, Tara Jarmon, Oneseason and many more. With 23 Years of experience and free personal styling and expert tailoring it is no wonder this independent shop is a firm favourite with the locals and london celebrity set. Nestled between Ladbroke Grove and Portobello Road amongst an array of fabulous restaurant it is a true jewel in the crown in the heart of Notting Hill.

Shopping in Notting Hill - Superga

43 Pembridge Road
W11 3HG
It’s hard to believe that Superga is well over 100 years old. Under the care and attention of Walter Martiny in 1911, the Superga factory began to produce shoes with vulcanized rubber soles. It was here, in Turin, Italy, the Classic Superga 2750 heritage style was born. After closing during the war, the Superga factory reopened with a mission to bring high quality footwear to the people of Italy. The 2750 became established as the People’s Shoes of Italy. The 2750 shoe has been an icon since the very beginning and has inspired flatforms and mid tops, been transformed for all weathers, and has collaborated with top names to bring you fresh new designs. Taking you from the city to the beach, from the office to the bar, or from the high street to the park, the easy, comfortable Superga shoe has no boundaries.

ROVE London
333 Portobello Road, W10 5SA 
Underground: Ladbroke Grove

A wonderful womenswear boutique showcasing independent designers and brands from around the world. ROVE London’s collection is thoughtfully curated to showcase a variety of styles, from bold & edgy to feminine & classic, ensuring that there is always something for everyone. 


FARA Notting Hill
10 Elgin Crescent, W11 2HX
Underground: Ladbroke Grove
Visitors to the world famous Portobello Market, are drawn to the FARA Charity Shop on Elgin Crescent by the amazing window creations of the talented team. From Tartan Punk to Kitsch – the message of each window is not overstated, rather left to the interpretation of the onlooker and a discussion point of passers-by. Inside, the fitting room walls are daubed in customer’s words, international greetings and philosophical reflections. The eclectic mix of clothing, bric-a-brac and books on sale and very high standard of customer service ensures a fascinating and rewarding shopping experience for all those who visit.
Opening Hours: Monday – Saturday 10.00 to 6.00, Sunday 11.00 to 5.00

Children’s Stores


FARA Notting Hill Kids & Baby
39/41 Ledbury Road, W11 2AA
Underground: Notting Hill Gate

Opened in May 2010, this amazing dual concept shop is situated amongst the sophisticated boutiques and restaurants of Ledbury Road. Two fabulous rooms, linked by an arch create individual space for Baby and Kids clothes respectively. With walls adorned in gold wallpaper, the Baby shop sells donated clothing and accessories for newborns to 2 year olds. Retro clothing and toys for Kids have a dedicated space to the front of the shop. At the rear, a small room bursts at the seams with toys and fancy dress clothing for Kids of all ages. Through the arch, the Kid’s shop displays quality girls and boys clothing for 3 to 6 year olds. Light streams in through the square window bay creating a bright book area where the little ones can sit and read. The stairs leading off this room bring you to an area displaying clothes for older children, maternity, nursery accessories and prams.


99 Talbot Road, W11 2AT
Underground: Westbourne Park

The Naturalmat baby shop is tucked away in the heart of Notting Hill, selling mattresses, ranges of nursery furniture, organic bedding, baby clothing, and much more! It’s the perfect haven for any bedding you may need, nursery ideas, natural and organic baby products and gifts. Should you not see everything you need please visit their website –


Wild At Heart
Turquoise Island, Westbourne Grove, W11 2RH
Tel: 020 7727 3095
Underground: Notting Hill Gate
Although high prices are the order of the day here, the flowers are gorgeous and the actual design of the building that houses this florist is simply stunning (and award-winning too).


Rough Trade
130 Talbot Road, W11 1JA
Underground: Notting Hill Gate or Ladbroke Grove
Fantastic music shop selling 12″ and 7″ singles, LPs and CDs. Looking for that new release, or that recent French house number? Here’s the place to come. If you don’t know what you’re looking for, there’s lists of music that the staff recommend displayed on the walls to help guide you on your way. Also the place to pick up flyers to club nights and put up notices to find like-minded musicians to start bands with.

Organic Food

Planet Organic
42 Westbourne Grove, W2 4SH
Underground: Bayswater or Queensway
A bit away from all the other W11 shops described here, this organic food “supermarket” stocks ordinary groceries as well meat and fresh fish.


Shopping in Notting Hill - Diptyque

195 Westbourne Grove, W11 2SB
Underground: Notting Hill Gate
Diptyque began by selling candles in 1963 from its Parisian premises. Two years later the brand launched its first eau de toilette, and has since built up a repertoire of fragrances that are deliberately devoid of reference to the masculine or feminine. Its Westbourne store stocks extensive collections of eau de toilette, bath and body care, scented candles and interior scents, as well as offering customers the chance to create their own, personalised scent combinations.


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