Keen shoppers will have spotted a new womenswear boutique in the area, ROVE London, which opened its doors on Portobello Road last month. Founded by Alyssa Iaquinto and Lily Quenneville, ROVE London also launched their collection online that same month.
Alyssa and Lily recognized a crucial gap in the London retail landscape, with more and more areas of the city becoming over-saturated with high-street retailers and lacking individuality – a problem they wanted to fix!
They are committed to supporting independent designers and brands from around the world, bringing their unique and fresh perspectives to the forefront, and helping them be represented in the UK market. ROVE London’s collection is thoughtfully curated to showcase a variety of styles, from bold & edgy to feminine & classic, ensuring that there is always something for everyone.
ROVE is all about the journey of finding new destinations and the joy of exploration, something they embody every day. They hope their customers can visit the store and discover new brands, styles, or trends that take them on a journey that evokes a new level of confidence and a chance to express themselves in a way that feels authentic to who they are.
Pop by ROVE today to see their wonderful collection for yourself!