Notting Hill’s fantastic Museum of Brands is hosting the Donate A Memory Day on Monday 26th September 2011, a free event for senior citizens.

Supported by the Heritage Lottery Fund, older local residents are being invited to come down to the museum on that day and talk about their memories and past recollections. Volunteers – with the help of a digital “memory bank” – will be on hand to capture all visitors’ thoughts. With the museum home to a fascinating collection of thousands of items (including toys, sweets and fashions from over the years, right back to the Victorian era), visitors may well be prompted to recall memories from the items they see and it is the personal stories attached to these items that the Museum would like to collect.

Neil Ridulfa, the event co-ordinator says, “We can find out when a product was first sold and by whom, but what are much more interesting historically are personal accounts. The older one becomes, the more valuable one’s memories are to historians. Coming along to Donate a Memory Day means your 20th century stories will never be forgotten. In any case, it will be a lot of fun going back over childhood memories.”

If you are over 60 and would like a free visit to the Museum of Brands for Donate a Memory Day, please book in advance by calling 020 7908 0880 or by emailing info@museumofbrands.com. Admittance on the day is by booking only.