Silhouette London to host a prom pop-up shop in Notting Hill this half term

Beloved boutique Silhouette London will be hosting a prom pop-up shop in Notting Hill this upcoming half term, from 17th to 24th February 2025. The boutique is inviting all London families and teens to the pop-up to discover the stunning collection of dresses and accessories, making it the one-stop destination for all your prom needs.

Owned and founded by Michelle Levy, 53, Silhouette London is a beloved boutique specialising in prom dresses and party wear. Michelle herself is a mum of three and an expert on prom dresses, having spent over a decade helping thousands of teenagers find their perfect dress at her Harrow boutique. Michelle will be bringing her carefully curated Silhouette London collection to Notting Hill this half-term, providing an easy solution to all those youngsters with a prom to attend in the coming months.

“The most popular time for teens to search for their prom dress is February. This year, I want to make February half-term unforgettable for prom families and our Notting Hill Pop-Up Shop is the perfect place to find ‘THE’ dress that will make your teen shine. With a wide variety of dresses and accessories to suit every style and budget, we’re excited to offer a stress-free, fun shopping experience.

This unmissable day will feature exclusive deals and discounts available only on the day, mini makeovers to help teens complete their prom look, photo opportunities to capture the magic of the experience and a chance to win a dream prom dress.”
Michelle Levy, Founder of Silhouette London

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The prom pop-up will be held in the heart of Notting Hill at 19 Kensington Park Road W11 2EU. The shop will be open daily from  17th to 24th February 2025, from 10am to 5.30pm. Walk-ins are very welcome, but why not make a day of it and sign up for a personalised shopping experience (by appointment). Head to the official pop-up website silhouette.me.uk/our-notting-hill-pop-up-shop to sign up for exclusive discounts and to read the latest news.

About Silhouette London

Michelle founded Silhouette London in November 2012, first starting the business from her front room having let her career as a solicitor to focus on her family. Michelle found she was frustrated by the lack of stylish, age-appropriate, and affordable party dresses for her daughters, and identified a gap in the market. She decided to launch the brand to provide quality prom and party wear for young girls, tweens, and teens.

Over the past 12 years, Silhouette London has grown into a beloved brand, helping thousands of young people find the perfect dress for special occasions with a personalised, supportive shopping experience.

You can learn more about the business on the Silhouette London website, or take a look at their stylish dresses and accessories on Instagram and Facebook.

Michelle’s Tips for Prom Dress Shopping

Here are six very helpful tips for prom dress shopping, and why you should begin your prom dress hunt in February!

1. Create a Mood Board for Clarity – Beginning your search early gives you time to build a mood board or Pinterest board. This lets you explore different styles, colours and fits, without feeling rushed. Having a visual guide helps you stay focused on what you truly want and minimises any potential confusion or stress when shopping. Plus, if you need to have discussions with family or friends about the price or style, having a clear visual can make those conversations easier and more productive. It also really helps the Prom Dress Boutique to understand your style and can really help pin down your perfect dress.

2. More Options – Shopping early means you’ll have a wider selection to choose from. Many popular styles, sizes and colours tend to sell out quickly, especially as prom season approaches. Also, many dresses are custom ordered and Prom Designers often need at least 3-4 months to create the dress. By starting your search in February, you’ll have access to a broader range of dresses, making it easier to find the one that fits your style and personality.

3. One Dress per School – Many Prom Boutiques won’t sell the same dress to the same school to ensure that every young prom attendee feels unique on their special night. By getting in early, you can ensure that you get maximum choice of a Prom Boutique’s selection, without any limitations.

4. Exam Revision – Year 11 and Year 13 are of course all about Prom, but there is also the small matter of exams at the end of the year too! So, getting your dress early means saving time endlessly scrolling for your perfect dress, freeing up your time to focus on revision and smashing your exams. Knowing that you already have your perfect dress lined up, also takes the pressure off enabling a positive mindset for the rest of the school year.

5. Avoid Last-Minute Stress – Waiting until the last minute can lead to rushed decisions, which can take the fun out of shopping. Shopping early gives you time to find the perfect dress, rather than settling for something ‘that’ll do’, because you’re running out of time. Avoid the stress of trying to find something last-minute that may not even be your style. You deserve to feel confident and excited about your dress, not anxious and overwhelmed.

6. More Time for Accessories and Finishing Touches – Once you’ve secured your perfect prom dress early on, you’ll have more time to think about the finishing touches: accessories, shoes, hair and makeup. Whether you want to experiment with a bold look or go for something classic, you’ll have ample time to plan your entire prom look, ensuring everything comes together seamlessly for your big night.

Thank you for sharing your tips with us, Michelle!

Silhouette London Prom Pop-Up
10am – 5.30pm, 17th to 24th February 2025
19 Kensington Park Road
W11 2EU
silhouette.me.uk/our-notting-hill-pop-up-shop